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The Italian government agency crackdown in China, opened a lot of “pseudo-Italian designer veil of mystery. Reporter recently interviewed found that to be near on more than Italy, France, Britain, Germany and other. Name in the local brand presence in high-end market, the mall has long gone eyeful ocean has become a widespread reality.

Shopping malls rare pure local brands

Cuiwei in Beijing, the reporter found a crackdown in the list of the Italian Trade Commission, “Ster Luna. Sales staff is still plausibly said that this is a brand from Italy, the materials are imported Italian leather produced in the country.

The reporters found that the brand of shoes are priced at 1000 yuan, and there is little discount. The sales staff said that value for money, “the texture of the leather, as well as style, domestic brands do usually do not.

With a single Victor rushed to Zhejiang to examine the person in charge of the consumer market in the Yangtze River Delta from Hong Kong, China, Guangzhou, Shenzhen, Dongguan, Guangdong more than 200 fur bags production companies. August 15, they take the three aircraft flew from Guangzhou, Shenzhen Tongxiang, Zhejiang Province is located in the Yangtze River Delta hinterland. The latter is an important leather, fur production and marketing and sourcing base, last year, Tongxiang leather, fur companies to complete more than 22 billion yuan of GDP, the surrounding area gather Chongfu fur World Haining China Leather City Puyuan sweater market, is a truly a “fur woolen Golden Triangle”. PRD happens to be the main production base of leather products in China, the docking of the two can be no doubt accelerate the pace of domestic sales of leather products.

Bosses, these leather goods from the Pearl River Delta region and Tongxiang World Trade Center signed to build wide-goods wholesale flagship market cooperation agreement with the collective presence of a large number of wide goods, the buyers of the Yangtze River Delta will be able to buy the latest at their doorstep beads Triangle leather, and the price to buy in Guangzhou, Hong Kong, which is bound to have greatly enriched the level of the Yangtze River Delta leather products.

The luggage Circulation Association of Guangdong Province, high chinle admitted that the financial crisis, the leather industry in the PRD suffered heavy losses. At present, the export and domestic sales of the leather industry in the Pearl River Delta are doing, blocked export to domestic sales to become the choice of the Pearl River Delta export leather goods business. According to reports, after the end of two days to investigate the market, some habits of the sample processing, OEM Dongguan Leather bosses have said it will invest more effort explore the domestic market and work together to upgrade the wide cargo of brand.

Stella International Holdings who introduced the company from the Taiwan area in 1991 moved to Dongguan, a total of 66 production lines, 56 in the mainland, 10 in Vietnam. Brand OEM production clients include Europe and the United States more than 20 brands, including LVMH, Paul Smith, Prada, HUGO BOSS, Camper, Nine West and so on.

In 2007, Stella International Holdings Sign the Stock Exchange of Hong Kong, BOC researcher Hu Wenzhou, the company’s advantage is the ability to pass on the high cost of, the company is based on the current price to determine the cost of raw materials, and immediately after the signing of the contract under a single, so able to successfully raw material costs passed on to customers. In the production cycle of one to three months, a substantial rise in costs is unlikely.

Nevertheless, Stella International Holdings in 2009 mid-term net profit is still a decline, to $ 47.5 million, down 15 percent from $ 55.6 million for the same period in 2008, EBIT was $ 47.8 million.

However, this “Hui Kan (Cantonese, means” busy “) scene is limited to the LV, PRADA, GUCCI and several other familiar brands, ranked a long queue outside the stores of these brands, GUCCI team or even a five-row six meters long, but other big names do not line up.

Consumers: Hong Kong style

The reporter a few big price comparison and found that the “Silver Code,” with basically the same Taikoo Hui in Guangzhou, just a different currency. Fendi’s PEQUIN striped shoulder bag, to Guangzhou to sell 12,800 yuan, selling 12,800 Hong Kong dollars in Hong Kong. Others are low, such as Burberry’s SMOKED CHECK tote bag, Guangzhou to sell 9250 yuan, the Hong Kong sold a 8200 Hong Kong dollars. The Mainland is RMB price is Paper Hong Kong (HK) “, the salesman so explained.

The big names who have also entered the Guangzhou to Hong Kong to buy a bag seems only the “% off” promotions of the exchange rate, so consumers will not backflow Guangzhou? To this end, the reporter interviewed a few frequently to Hong Kong shopping consumers, they will still choose to go to Hong Kong “lost”.

To achieve the construction of “Paul East, central cities,” the goal in recent years, baigou annual investment in infrastructure funds are more than 1 billion yuan, but these funds are far short of needs. The money come from? Baigou adhere to the idea of ​​investment diversification “in accordance with the principle of” who invests, who has the benefit “, to diversify investment, small financial dry out major construction projects. Baigou, the current financial system gradually improved, “traffic” is taking shape, “Grand Tourism” the economy is booming, “big brand” strategy of steady progress. The “big city” with each passing day, “Big Business” remarkable results “big industry” strong momentum. In the first half of this year, baigou market turnover of 14.5 billion yuan, an increase of 25%; financial income of 97.5 million yuan, an increase of 25%; fixed assets investment of 1.826 billion yuan, an increase of 260%. FAN Zhi-more, this year’s revenue budget is 205 million yuan, it should be no problem.

Recently, consumer Miss Li said to the Council’s complaints, on May 1 this year, Miss Lee bought a bag less than a month due to quality problems for a less than a month the same problem. looking for businesses to request a refund refused, the merchants said that changed on the matter. But missed the relevant provisions of the period of after-sales service, Miss Lee returned the demands of difficult to get support.

In this way, the bag problem has been dragging are not resolved, to mid-November, Miss Lee only then dispute a complaint to the Consumer Council of the share package, hoping to be solved.

The online shop to dispense with the channels Standees fee, advertising fees, the cost of the intermediate links, none other to the consumer at the same time or even be able to improve profitability. Wu Chun Hua, Li Ning, the official website of Director of Operations, said Li Ning in the same sales, online sales profits to be higher than offline sales.

B. The shop also close to the thinking

Wheat bags, leather goods, general manager of Ye Haifeng told reporters: “to sell things online and offline, the feeling is very different.”

“Good style in the store selling, selling on the Internet may not be; doing very well in the online brand to online may not be someone to join you can go to Taobao Mall to look at the rank in front, you’re online all never heard of the brand. ”

In his view, this “asymmetric” because the network is selling the network thinking.